Indigo Chapters

Indigo Chapters.

Any book lover out there that lives in Canada or has ever been to Canada, or truly knows anything about Canada, will know Indigo. Besides being the biggest bookstore, and a place where ideas and stories come to life, it’s one of the stores that offers so many different things besides books, that it’s fascinating how they have expanded from books to fashion, lifestyle, toys and other things that will entertain and captivate pretty much anyone in the world. Where every other bookstore, it’s just a bookstore (which there is nothing wrong with that), Indigo has found a way of expanding into more than just giving you stories, it helps you build them, create them and look cute while you are doing them with their fashionable partnerships.

Indigo Chapters is a bookstore chain with the largest book, gift, and specialty toy retailer and through a website and application offering books, toys, home decor, stationery, and gifts.

It has a physical and digital presence. When it comes to social media, Indigo Chapters uses Instagram as one of the most used digital platforms they have posting pictures at least once a day and "stories" during the day. They have also done sponsorships with important influencers in the "booktube" (YouTube community for book lovers) and "bookstagram" (Instagram's community for book lovers) which has made them gain more followers on their Instagram account.

Indigo Chapters has had some issues before, but at the same time they have been one of the fastest-acting companies when it comes to listening to their costumers and their issues with brands they might be working with and other controversies that they have been caught on, one of them being the book that related the story of Adolf Hitler, some controversial cartoons and some people have criticized Indigo over being a “virtual monopoly”.

Indigo is the largest bookstore chain in Canada, with 86 superstores/123 small stores and more than 7.000 people working for them. Indigo is located in all the provinces in Canada and they are planning to extend to the United States.

Founder:

Created in 1996 by the CEO Heather Reisman.

According to several previous and actual workers, Indigo has:

• Great Staff to work with.

• Good Hours.
• The management is very approachable and easy to talk to. 
• Flexible schedule. 

Throughout the entire research, Indigo expresses their desire to bring joy to their costumers, with the products they offer and the buying experience the customer will have. 

When it comes to working culture environments, they work to treat each other as friends, they also want to inspire and ignite creativity and innovation in all their workers and with all that Indigo wants to be able to give back to the communities. 

Values & Ethics

• Inspire.
• Make lasting connections. 
• Creating experiences.
• Give joy.
• Give back to communities. 
• Ignite creativity. 
• Inspire and be Inspired.

Quality Compensations, Benefits, Training:

Indigo Chapters offers one of the best ways to get workers (being different from what a lot of companies do in Costa Rica) and it's very attractive to anyone interested in working and growing in a space such as this. They help workers improve their careers, fulfill their life goals. They have recognition programs that incentivize them to work harder and smarter. They offer health insurance with dental coverage, and life and accidents covered too. Indigo also offers Employee Services Awards and a Scholarship Program for those who want to learn more about their craft while they work. 

Indigo Chapters is a company that has its costumers in mind first, but the fact that they worry so much for their workers and they truly try to make their work environment and culture the best it can be for them, really reflects itself on the way costumers are treated in their stores and digital platforms, which I can personally, has been one of the best service-costumer so far. They offer dreams and creativity to their costumers but also to their workers.  Indigo Chapters does an amazing job when it comes to thinking that if their costumers need the best their workers need even more than that, which is one of the reasons why it is such an attractive company to work for. Another very attractive factor into wanting to work for this company, is the simple fact that as a book lover, it would literally be a dream come true to be able to put a little grain of rice to inspire and help other people.